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Toyota Launches Ad Campaign Focusing on Kentucky, Indiana and Southern Ohio

GEORGETOWN, KENTUCKY, (October 20, 2009)—Toyota’s manufacturing division, which now builds 12 different vehicles in North America, has recently launched a tri-state wide advertising campaign.

The campaign focuses on the company’s efforts to support communities across Kentucky, Indiana and southern Ohio as well as the local economies.

Give the radio ads a listen:

NBA legend and Entrepreneur Magic Johnson Featured at Toyota’s 20th Opportunity Exchange

ERLANGER, KENTUCKY, (November 10, 2009) — Earvin “Magic” Johnson, NBA legend and entrepreneur, was the featured keynote speaker at Toyota’s Opportunity Exchange at the Duke Energy Center in Downtown Cincinnati today.

Opportunity Exchange, one of the largest minority business events in the country, is designed to provide minority business enterprises (MBE’s) with the opportunity to network and develop valuable contacts with Toyota’s direct suppliers. To date, the event has resulted in over $150 million worth of new contracts for minority-owned businesses.

The event has grown from 100 guests to over 1,900 participants annually in the last 20 years. It has helped generate new business for MBE’s but it also continues to help direct suppliers diversify their own supply base.

Sarah Warner, Executive Director of Ronald McDonald House Charities of the Bluegrass and Board President - Lee Ellen Martin accept Toyota's donation presented by Ken Anderson, Manager in Human Resources.

Toyota Motor Manufacturing, Kentucky Inc. Presents Donation to Ronald McDonald House

GEORGETOWN, KENTUCKY, (October 29, 2009) — The Ronald McDonald House Charities of the Bluegrass announced today that Toyota Motor Manufacturing, Kentucky Inc. has approved a generous grant to the RMHC of the Bluegrass in the amount of $2,500 to "adopt" one guest room at the Lexington Ronald McDonald House for a twelve month term.

The "Adopt a Room" program helps underwrite operating costs such as utilities, linens, cleaning supplies and toiletries provided for families who will stay in the room during their child’s medical crisis.

"We simply would not exist without the kindness and commitment of community partners like Toyota," said Executive Director Sarah Warner. "When charities and companies work together to align missions, everyone wins."

Toyota and Community Team Up to Support National Public Lands Day Activities

GEORGETOWN, KENTUCKY, (September 15, 2009) —Employees from Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) along with community volunteers and members of local boy scouts and girl scouts gathered at Fort Boonesborough State Park in Richmond on Saturday, September 12, 2009 as part of the 16th annual National Public Lands Day activities.

National Public Lands Day is the nation’s largest hands-on volunteer effort to improve and enhance the public lands Americans enjoy. Last year, 120,000 volunteers built trails and bridges, removed trash and invasive plants and planted 1.6 million trees. The activities at Fort Boonesborough State Park, entitled “Fun at the Fort,” included improving the safety of the park’s three hiking trails with the addition of concrete steps and cutting back overgrown trees and shrubs.

Click Here to View A Slide Show of the Event

4-H Expands Water Quality, Conservation Programming with Support from Toyota, Coca-Cola

CHEVY CHASE, MD, (September 10, 2009) — With a shared interest in the protection of the environment, the Toyota USA Foundation and The Coca-Cola Foundation will fund the expansion of 4-H’s youth water quality and conservation programming, called 4‑H2O. Today, Toyota and Coca-Cola collectively donated an additional $850,000 - $600,000 from Toyota and $250,000 from Coca-Cola - to expand this important work into five new states – bringing the total program participation to 10 states.

Driven

“Driven” is a monthly video magazine that takes a look at the places, people, processes and other aspects of the Toyota that may not be widely known or experienced. Join us for an insider's look at Toyota in North America.